[when the Apple takes a byte out of you]
You know what gets headlines?
You know what gets even more headlines?
So it’s hardly surprising that everyone has an opinion about the elebentyhundred or so actresses (actresses because most hackers are still male) who have found their naked bits and bytes digitally distributed all over these United Interwebs in nonpixelated form.
And, because this is the Internet, the caviling cognoscenti, the same people who worry about a water shortage just because others are giving to a charity, are all over this issue.
Or actually not.
Because somehow the topic du electronique became whether naked selfies are bad (they’re not), or if privacy was criminally violated (it was). There are also posts admonishing you, personally, for even looking at these photos because then you, personally, are contributing to this problem. (These chiding posts are written on electronic devices usually made by what amounts to slave labor in China which I suppose makes the feminist posters guilty contributing, personally, to slavery but… hey… ummm… because… y’know… #firstworldhypocrisy.) My favorite “you shouldn’t be looking at those photos” post came from Playboy. After all, feminists claim Playboy and sexism are two words that can still spoon together comfortably. So, would feminists agree, I wonder, with such a nuanced distinction between guilty exploitation and guilt-free exploitation? Or, was Playboy just worried that hacked, free pictures would prevent the magazine from being able to capitalize on these same celebrities in the future should they decide to pose naked for public consumption?
So: what framing should people use to debate this story? Simple. Assigning blame. This is America after all. So: who is to blame?
(And you thought this column couldn’t get any more offensive.)
When will people learn that Apple, the company that literally tracked your iPhone’s every move, is hostile to them, personally? (It’s not like I haven’t written about this before.)
Here’s how Internet 2.0 works: every tech giant wants a complete dossier on you. Period. Google wants to learn about you from your Internet searches. Or the “free” email service they provide. Or the “free” browser they provide so they can see more than just your Internet searches. Or the “free” operating system they provide to control your smart phone.
You might also ask yourself how easy it will be for Google to monitor your data over Google fiber – even if you don’t use any of their other products – but… hey… ummm… because… y’know… #itsfree.
And Facebook? Facebook wants to lock you into their universe by providing you a one-stop portal. Like the AOL of twenty years ago (but without the discs). Facebook also wants to discover whom you know – build a social network graph on you – which is highly valuable in predicting things about you even if you never post on Facebook. And isn’t it odd that Facebook requires you to provide an email address to open an account but then, by default, blocks that same email on your info page and instead substitutes a Facebook email address? That’s because Facebook wants to see your emails on its servers just as badly as Google does on its servers. (And Google, symmetrically, tries to force you to use Google+, their social network, since Facebook won’t share its network data about you with Google.) It’s the same thing with Facebook Messenger: Facebook would prefer you to use Messenger (where they can see what you’re up to) and not texting (where only the telephone company can see what you’re up to).
And where does Apple fit into this?
Since Apple is not an Internet company per se, it has to figure how to grab your data some other way. Enter a program like Siri. When you talk to Siri, it makes a request to an Apple computer “out there” to answer your question. So Siri is a bit like Google search. And a bit like a spy.
But it gets better.
Apple tries to get everything you do to pass through their “iCloud.” iCloud? That’s just a fuzzy, friendly word for a server. The idea is that your devices automatically stay in “sync” with each other by having all of them pass your data to Apple’s iCloud. For example, those party pictures you took on your iPhone? They automatically are accessible on your Macbook ready for Photoshopping. Of course, if you could access your iPhone’s file structure directly – without iTunes, iTransfer, or any other middleman entity like iCloud – you could just connect a cable between your iPhone and your laptop and be done with it. Like you can do with an Android phone.
Instead of this secure file transfer procedure with a simple cable, Apple requires you to use some special piece of Apple software or, preferably, the iCloud. And your iPhone does this automatically. Yes, your trusty, beloved iPhone automatically goes behind your back and puts your photos on an Apple server. You probably didn’t know that. I’m betting neither did the elebentyhundred or so actresses.
Don’t believe me? Read from Apple’s own website:
When you turn on My Photo Stream on your devices, all new photos you take or import to those devices will automatically push to your photo stream… The photos you upload to My Photo Stream are stored in iCloud for 30 days to give your devices plenty of time to connect and download them.
You can easily imagine someone forgetting to turn off this “convenient feature” and then all their photos end up filtering through an Apple server for 30 days.
The idea is to train you to trust Apple’s iCloud and move more and more of your personal stuff to it. And when your personal data is on the iCloud, it’s hackable. Sure, at the moment Apple claims that the iCloud hasn’t been breached and is secure (forgetting to remind you that in the recent past it wasn’t so secure). But, then again, Apple has also denied that their poorly designed iPhone 4 antenna wasn’t a problem. Until they finally admitted it was.
So the issue isn’t whether Apple’s iCloud software can be breached (it can – like all software) or whether cloud storage makes sense (it does – for things like music and movies). The issue is that Apple tries various ways to get you comfortable with the idea that your personal information should be sitting on one of their servers.
And when that happens, your personal information is out of your control. Fun fact: Apple is all set to announce that their new iPhone will collect health-related data on you but… hey… ummm… because… y’know… #alienprobe.
So, we can see that Apple (and the other tech giants) are creating products that, by design, intrude on our privacy and feed the data elsewhere.
For the tl;dr crowd: APPLE. INTRUDE ON OUR PRIVACY. BY DESIGN.
So, I blame Apple for this mess. Not for their imperfect software – because no software is perfect. But for their campaign to convince the public that private storage of data is inconvenient. Why are we so apoplectic when individuals violate our privacy but not when corporations encourage us – and herd us! – to put our data in danger in the first place?
In truth, however, there is plenty of blame to go around. The individual(s) who hacked the accounts are certainly guilty of wrongdoing.
But you know who is also to blame? Jennifer Lawrence, Kate Upton, Kirsten Dunst, et al. I’m not blaming them as victims. I’m blaming them as passive individuals who lazily trust corporations.
And so the blame falls on you and me as well.
We have all been passive. We all are willingly being trained to accept the idea that corporations should possess our personal bits. Like the ones in our nude selfies. Like the ones in our bare documents (what do you think the “free” Google Docs is all about?). Like the ones in our naked finances (care for a Mint?).
If the government told you to put on a bracelet that could track your motion, would you? Then why would you let a wearable-device company like Jawbone? After all, Jawbone makes no pretense at playing around with the tracked data it collects from its paying
subjects customers. (Fun fact: stay tuned for the iWatch.)
For years people lived with their personal photos, documents, and tax returns all on their own computers, their own flashdrives, their own external hard drives. The world survived. Now corporations want to have all that data on their computers. These are the same corporations who are creating the magic land of digital rainbows by passing your data through a Prism for the US Government to check out. (And lest we forget, this is not just an American issue. Even the proper British have a problem controlling their national voyeurism.)
Most people are worried about the government having access to their data. But these same people willing shovel all their data out of their homes and onto corporate servers but… hey… ummm… because… y’know… #sheep.
It’s getting to not even be a choice. Many smart phone address books and calendars are casually swept up into the cloud. By design. And if you think automatically updating your photos to the cloud is bad, wait until someone hacks into those automatically updated calendars in the cloud.
Instead of passing around a picture in the virtual world, a hacker can now know when and where to pass you in the physical world.
That should scare you. A lot.
In the old days, people would use Polaroid (self-developing) cameras for the really fun photos. It provided a certain peace of mind that some technician at the local Fotomat couldn’t check out your erotic silver colloidal suspensions in a red-light room. Maybe it’s time to update this idea digitally and use an actual, boring camera to take the fun stuff. You know, a gadget that doesn’t have a radio connected to it.
And maybe it’s time for all of us to demand from Apple and Google and Facebook and a whole host of other companies with servers that we want full and transparent control of our phones and laptops and electronic gadgets.
And that we want these companies to stop creating apps and hardware to spy on us. Spy on us by design.
Or maybe we just sit back lazily, relax, and look forward to the next tectonic shift of technology. Like the “Internet of Things.” A world where your entire physical existence is tied into the Web. Watch the video below. See how friendly it all looks? Now remind yourself there’s no off switch for it but… hey… ummm… because… y’know… #zoo. I mean, what could possibly go wrong? (If you need help with an answer, I can hook you up with any one of 4.6M SnapChat users who had their phone numbers leaked onto the Internet.)